Creating comfort. Our number one mission.

A shoe’s colors, style and purpose are normally the first things that create consumer interest. But the initial tactile sensation when a shoe is slipped on may be even more important.  That’s why we work with some of the world’s most successful insole brands to make that first impression a lasting one. Click on the above video to learn more.

Comfort always wins the day.

As the fabric of choice for the inside of some of the world’s top running shoes, we believe our etc.® textiles make a difference in an athlete’s comfort and performance. Thus, the concluding statement in the headline of our most recent ad:




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